Our client, a US-based startup in the advertising technology space, set out to solve a unique problem in the mobile monetization ecosystem. They developed a custom SDK designed to be embedded in Android applications, specifically targeting apps distributed through pirate installations. This SDK offered a novel approach to mobile advertising: once it detected an installation is not official (pirate installation), it triggered a hidden layer of ad delivery mechanisms that engaged third-party ad networks based […]

The client is a Europe-based e-commerce startup on a mission to empower small businesses and independent sellers by offering a highly customizable alternative to major platforms like Shopify. Their platform – spanning both web and mobile applications – gave users full control over the store’s admin panel and front-end, allowing store owners to tailor their shop’s look, feel, and functionality to their unique needs. As the company gained traction, they faced an inevitable trade-off between […]